THE NEW PINK EDIT · OCTOBER 2026
A pinker tint. A golden new chapter.
The gold lipstick tube has its final design. Inside, our coming-soon color-changing lip tint balm takes a pinker direction inspired by the ME-LIPS balm foundation. The result is a new brand identity—not another ME-LIPS jar.
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A familiar idea, a different expression
The idea behind Color Changing Lip Balms began with a simple question: what if the personalized tint people enjoy in a balm could meet the familiar experience of applying lipstick? This upcoming format brings that idea into a polished gold tube with a brighter pink visual direction.
ME-LIPS remains a separate lip-and-cheek tint balm in jars. Color Changing Lip Balms has its own name, packaging, presentation and launch plans, even as its formula is based on the ME-LIPS balm foundation.
The gold tube is part of the story
The shiny gold lipstick-tube design has been finalized. Our campaign images show a pink balm and a coordinated gold case with a simple heart detail, inviting you to imagine a small moment of beauty in an everyday routine.
The pink color-changing tint is still presented as a coming-soon product. Final product labeling, the ingredient declaration, manufacturing and availability details will be shared before ordering opens.
What about menthol?
Menthol is part of the intended balm formulation. We will publish the full official ingredient list and relevant guidance before the product goes on sale. We are not making promises about cooling intensity or therapeutic effects.
For now, this is an invitation to follow the design, shade inspiration and founder story. No preorders are open.
Coming soon. The gold-tube design is finalized; product availability and final labeling will be announced before sale.