Where this idea began

One question led to another

Founder Melinda Bui has explored personalized lip color for years. That curiosity helped shape ME-LIPS, a separate beauty brand offering a color-adaptive lip-and-cheek balm in a jar.

Color Changing Lip Balms now explores another expression of that curiosity: a gold-tube lipstick with its own pink visual world and its own development decisions.

Different products, different identities

The lipstick should not borrow ME-LIPS ingredients, test results, instructions or product claims. Even though the founder is the same, they are different consumer products and must be described on their own terms.

Creativity beyond cosmetics

BUI Creative Labs Inc. is Melinda’s independently incorporated creative and technology business. Its work in digital experiences and original AI ideas reflects another side of her creative interests. All three ventures share a founder, not one combined product line or legal entity.