Meet Melinda Bui

Founder of ME-LIPS, Color Changing Lip Balms and BUI Creative Labs Inc.

From Toronto, Melinda Bui brings together a long-standing fascination with color-changing beauty, the experience of building a cosmetics brand, and a passion for thoughtful digital creation. Each venture has its own identity and its own future.

Explore the three ventures ↗

Editorial portrait of a woman working on a laptop in an elegant design studio.

Editorial beauty studio with a woman and pink-and-gold design materials.

Melinda Bui is the founder of ME-LIPS, Color Changing Lip Balms and BUI Creative Labs Inc.

A NOTE FROM MELINDA

It began with a simple curiosity.

I have always loved the idea that beauty can be personal. My early interest in color-changing lip products became part of the inspiration behind ME-LIPS—a lip and cheek tint balm in a jar, made to fit real life and individual style.

Today, I’m exploring a different expression of that idea with Color Changing Lip Balms: a lipstick concept in a polished gold tube, wrapped in a softer, pink-and-gold world. It is not the ME-LIPS jar in a different package. It is a new product concept and a separate brand in development.

My creative work also extends beyond cosmetics through BUI Creative Labs Inc., an independently incorporated AI, technology and digital creative studio. The businesses are different, but the intention is the same: make something thoughtful, useful and beautiful.

With love, Melinda Bui

THE THREE VENTURES

Different visions, thoughtfully connected.

Explore each venture on its own terms. They share a founder—not one combined product line or one shared corporate identity.

01 · NEW BEAUTY VENTURE

Color Changing Lip Balms

An emerging gold-tube color-changing lipstick brand with a soft-pink identity. Coming soon in our signature pink-and-gold world.

Explore the lipstick ↗

02 · EXISTING BEAUTY BRAND

ME-LIPS™

A separate Canadian beauty brand centered on color-adaptive lip and cheek tint balm in jars—not a gold lipstick.

Visit ME-LIPS ↗

03 · INDEPENDENT CORPORATION

BUI Creative Labs Inc.

Melinda’s Ontario-incorporated creative and technology company, focused on digital experiences, AI applications and original creative work.

Visit BUI Creative Labs ↗

THE COMMON THREAD

The beauty of creating something that feels like you.

A lipstick, a jar balm and a creative technology studio may look like different worlds. To me, they all begin with the same question: how can an idea become something meaningful for the people it serves?

Melinda Bui is the founder of ME-LIPS, Color Changing Lip Balms and BUI Creative Labs Inc.

COLOR CHANGING LIP BALMS

The next chapter is gold.

Discover the story of our upcoming gold-tube lipstick.

Founder and sole proprietor of Color Changing Lip Balms; also founder of ME-LIPS and BUI Creative Labs Inc.

Explore Color Changing Lip Balms ↗